- Bonus based on performance
- Competitive salary
- Employee discounts
- Paid time off
- Training & development
About the Role
- Drive monthly membership, revenue, and profitability goals.
- Generate new business through referrals, community partnerships, networking, and local marketing initiatives.
- Coach the sales team to improve lead generation, bookings, conversions, and member retention.
- Monitor daily sales performance and implement strategies to maximize results.
- Personally assist with key sales opportunities and member retention efforts.
- Ensure every lead receives timely, professional, and consistent follow-up.
- Recruit, hire, train, coach, and develop a high-performing team.
- Foster a culture built on accountability, teamwork, professionalism, and continuous improvement.
- Conduct regular one-on-one coaching sessions and performance reviews.
- Set clear expectations while recognizing and celebrating success.
- Lead by example and inspire your team to consistently exceed goals.
- Oversee all aspects of daily studio operations.
- Create an outstanding member experience from the first visit through long term membership.
- Maintain a clean, organized, and welcoming studio environment.
- Manage scheduling, payroll, inventory, vendor relationships, and facility maintenance.
- Resolve member concerns quickly, professionally, and with care.
- Ensure compliance with company policies, procedures, and brand standards.
- Analyze business metrics and KPIs to identify opportunities for growth.
- Manage labor expenses while maintaining exceptional service levels.
- Develop action plans that improve profitability through revenue growth and expense management.
- Maintain accountability for operational budgets and financial goals.
- Develop relationships with local businesses, organizations, and community leaders.
- Coordinate events, partnerships, and outreach initiatives that increase brand awareness and generate new memberships.
- Represent the studio at community events and promotional activities.
- Support local marketing efforts that drive qualified leads and long-term growth.
- Net Membership Growth
- Member Retention
- Monthly Revenue
- Lead Generation
- Booking Rate
- Show Rate
- Sales Conversion Rate
- Intro Conversion Rate
- Payroll Efficiency
- Labor Percentage
- Net Operating Income
- Team Retention
- Member Satisfaction
- Two or more years of leadership or management experience.
- Proven success leading a sales-focused team.
- Strong leadership, coaching, and communication skills.
- Experience managing KPIs and driving business results.
- Excellent organizational and time management skills.
- Ability to thrive in a fast-paced, goal-oriented environment.
- Flexible availability, including mornings, evenings, weekends, and holidays as business needs require.
- Experience in boutique fitness, health and wellness, hospitality, retail, or another membership-based business.
- Experience managing payroll, budgets, and financial performance.
- Bachelor’s degree in Business, Marketing, Management, or a related field (preferred but not required).
- Leads with confidence, integrity, and accountability.
- Inspires and develops high-performing teams.
- Enjoys coaching others to reach their full potential.
- Builds strong relationships with members, staff, and the community.
- Thinks strategically while executing consistently.
- Uses data and KPIs to make informed business decisions.
- Takes ownership, solves problems proactively, and embraces challenges.
- Creates an exceptional experience that keeps members engaged and returning.
- Competitive base salary
- Performance-based bonus opportunities
- Paid time off
- Complimentary studio membership
- Ongoing leadership and professional development
- Career growth opportunities within a growing organization
Jobs That Make a Real Difference
About Us
Orangetheory is a science-based, full-body workout that uses technology to measure performance so members can prove they are improving. In a 60-minute class, led by a highly trained and certified coach, members target at least twelve minutes in the Orange Zone to raise their heart rate and charge up metabolism. The result is an increase in calorie burn post-workout, backed by the science of excess post-exercise oxygen consumption (EPOC). After twelve minutes of hard work in the Orange Zone, your body burns additional calories as you recover over the next 24 hours.
Our Philosophy
For us, physical fitness transcends weight loss and bikini season. Fitness is a way of life -- in fact, our brand purpose is to help people live longer, more vibrant lives. When we help our members to put in the work at our studios, they will experience benefits in their day-to-day. They will be physically stronger, but beyond that, they will notice improvements to their mood, cognition, sleep, and overall happiness and quality of life. This workout actually changes your body at the cellular level and has been known to help members through disease, chronic illness, depression, and even heartbreak and the loss of loved ones. They’ll simply have the energy to play with their grandchildren, run a 5K, or go hiking. When we can help our members to take care of their body and mind, amazing things can happen. More Orangetheory, More LIFE.
Diversity, Equity and Inclusion
Orangetheory is committed to encouraging, facilitating and upholding an environment centered on diversity, equity and inclusion across every facet of the Orangetheory brand. We will work to create a sustainable culture that supports a healthy space for learning and growing, valuing and empowering every employee, inspiring a diverse franchise network, and uplifting the members and communities we serve. Click here to see more about Diversity, Equity and Inclusion at Orangetheory.
Acknowledgement *
I understand that I am applying for a position with an employer that is an independently owned and operated Orangetheory® Fitness franchisee, not the franchisor, OTF Franchisor, LLC or any of its affiliates (OTFF). With respect to any position with a franchisee, I understand and agree that any information I provide in this application will be submitted directly to the independent franchisee, who is solely responsible for all employment related matters in their studio. This means, among other things, that the independent franchisee is solely responsible for and unilaterally makes all decisions concerning my employment, including hiring, firing, discipline, supervision, staffing and scheduling. OTFF will not receive a copy of my application, will have no control over whether I receive an interview and/or am ultimately hired, does not control and is not responsible for the employment policies and practices of independent franchisees, and does not employ independent franchisee’s employees. If I am hired to work at an independent franchisee’s studio, the independent franchisee, and not OTFF, will be my employer. By submitting my application and resume, I am confirming that I am agreeing and consenting to the foregoing.
Orangetheory values your privacy, so we want to keep you informed as to how your personal information is handled. With respect to the personal information you provided in this application, that information will be submitted directly to the independent franchisee, who is solely responsible for all privacy and data protection matters related to their studio. For any inquiries regarding how the independent franchisee may collect and process your personal information, please refer to that franchisee’s privacy policy or contact them directly. For all other information about how the franchisor, OTF Franchisor, LLC or any of its affiliates (OTFF), may collect and process personal information, please https://www.orangetheory.com/en-us/privacy-policy.
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