Benefits:

401(k) matching
Bonus based on performance
Company parties
Competitive salary
Dental insurance
Employee discounts
Flexible schedule
Free food & snacks
Free uniforms
Health insurance
Opportunity for advancement
Paid time off
Parental leave
Profit sharing
Training & development
Vision insurance
Wellness resources

HEAD COACH & COMMUNITY GROWTH LEADER

Orangetheory Fitness – Applewood
3244 Youngfield St. Studio A1
Wheat Ridge, CO 80033

THE OPPORTUNITY

Orangetheory Fitness Applewood is seeking a Head Coach & Community Growth Leader to drive membership growth, coaching excellence, and community engagement—inside the studio and beyond its four walls.

This role is ideal for an experienced fitness professional who leads through connection, accountability, and performance. You will serve as both the standard-setter for coaching excellence and the face of Orangetheory Fitness Applewood in the local community, owning grassroots marketing activations that consistently grow the studio membership base.

WHAT SUCCESS LOOKS LIKE

Within your first 6–12 months, you will:

Grow net monthly memberships through consistent lead generation and conversion
Execute a minimum of two grassroots community marketing activations per month outside the studio
Improve intro conversion rates and member retention through coach education and accountability
Build, develop, and retain a high-performing coaching team
Increase Orangetheory Fitness Applewood’s visibility and reputation in Wheat Ridge, Applewood, and surrounding neighborhoods

KEY RESPONSIBILITIES
1. Membership Growth & Community Activation (Primary Focus)

Plan, execute, and staff 2+ off-site community events per month, including:
- Local festivals, markets, and run
- Corporate wellness activations
- School, nonprofit, and city partnerships
- Pop-up workouts and fitness demos
Serve as a visible brand ambassador for Orangetheory Fitness Applewood
Generate leads and collaborate with the sales team on follow-up and conversion
Track event ROI (leads generated, intros booked, memberships sold)

2. Coaching Leadership & Studio Excellence

Coach 8–16 classes per week
Lead onboarding, evaluations, and development of the coaching team
Deliver ongoing coach workshops focused on:
- Member experience and connection
- Conversion-supporting coaching behaviors
- Safety, form correction, and workout execution
- Ensure consistent delivery of Orangetheory’s science-based, heart-rate-focused workouts

3. Sales Alignment & Performance Support

Partner with studio leadership to improve:
Intro conversion rates
Class utilization
Long-term member retention
Reinforce sales-minded coaching behaviors without compromising trust or experience

4. Team Leadership & Operations

Assist with scheduling, recruiting, interviewing, and performance management of coaches
Foster a collaborative, accountable, and positive studio culture
Model professionalism, approachability, and leadership presence at all times

TIME COMMITMENT
Coaching: 10-12 classes (14 to 16 hours) This might grow to more than 16 in any given week to cover coach outages.
Marketing Outreach: Grassroots events, community events, leadership, events, community outreach, training, and coach development: 12–20 hours per week

OUR COMPANY CULTURE
At Orangetheory Fitness Applewood, culture is not a slogan—it’s how we lead, coach, and serve.

Coaching Over Managing
We develop people, not just processes. Leaders uplift, challenge, and hold others accountable to who they can become. We are open-minded, approachable, and growth-focused at every level.

Accountability Is Ownership
Mistakes happen. Leaders own them, learn from them, and grow. Accountability includes follow-through, transparency, and being approachable at all levels.

Connection Creates Impact
Real success is built on relationships. We know people’s stories, build trust, and create environments where members and teammates feel seen and valued.

Kaizen: The Relentless Pursuit of Excellence
“We chase perfection and catch excellence along the way.” Growth never stops. Every day, we improve—or we fall behind.

Gratitude as a Foundation for Leadership
We lead with appreciation for the privilege of serving, coaching, and transforming lives. Gratitude fuels humility, resilience, and strong leadership.

HOW DO I EARN MORE AS A COACH?

Connection ➜ Retention ➜ Growth ➜ Reward
At Orangetheory Fitness Applewood, raises are performance-based and transparent. Compensation growth is tied directly to member connection, class performance, and retention.

Connect: Create three meaningful member moments per class and follow up personally.
Retain: Connected members keep showing up
Growth: Studio membership growth and Coach class sizes grow naturally over time
Reward: Coach with energy, empathy, and excellence.
When members thrive, the studio grows. When the studio grows, you grow.

COMPENSATION & BENEFITS
Compensation

$30–$85 per class
$17–$23 per hour (leadership, outreach, training, events)
Performance-based incentives (sales, conversions, reviews)
Estimated annual total: $51,000–$72,000

Benefits

10 days Paid Time Off
10 days Unpaid Time Off
Health, Dental, Vision, and Life Insurance
Flexible schedule

PERKS

Unlimited Orangetheory Fitness membership ($2,148 value)
Plus One Orangetheory membership ($2,148 value)
Unlimited Core Recovery at Restore Hyper Wellness Wheat Ridge
Restore Hyper Wellness Plus One benefits
50% off retail and meal-prep discounts
Friends & Family discounts at both Orangetheory and Restore

QUALIFICATIONS

3+ years coaching and/or leadership experience in boutique fitness preferred
One of the following certifications:
- ACE, NASM, NSCA, ACSM, or AFAA
- CPR/AED certified
Comfortable leading teams, events, and public-facing community activations
Strong communication and relationship-building skills

THE IDEAL HEAD COACH CANDIDATE
You are a leader first and a strong coach second. Proven track record of success and time spent gaining each work experience. We are not looking for a job hopper. You understand that great workouts build loyalty—but community presence builds growth. You take ownership, build relationships, pursue excellence daily, and want to grow a studio—not just coach classes.

If that sounds like you, we’d love to meet you.

More Orangetheory. More Life.

Compensation: $51,000.00 - $72,000.00 per year

Jobs That Make a Real Difference

About Us

Orangetheory is a science-based, full-body workout that uses technology to measure performance so members can prove they are improving. In a 60-minute class, led by a highly trained and certified coach, members target at least twelve minutes in the Orange Zone to raise their heart rate and charge up metabolism. The result is an increase in calorie burn post-workout, backed by the science of excess post-exercise oxygen consumption (EPOC). After twelve minutes of hard work in the Orange Zone, your body burns additional calories as you recover over the next 24 hours.

Our Philosophy

For us, physical fitness transcends weight loss and bikini season. Fitness is a way of life -- in fact, our brand purpose is to help people live longer, more vibrant lives. When we help our members to put in the work at our studios, they will experience benefits in their day-to-day. They will be physically stronger, but beyond that, they will notice improvements to their mood, cognition, sleep, and overall happiness and quality of life. This workout actually changes your body at the cellular level and has been known to help members through disease, chronic illness, depression, and even heartbreak and the loss of loved ones. They’ll simply have the energy to play with their grandchildren, run a 5K, or go hiking. When we can help our members to take care of their body and mind, amazing things can happen. More Orangetheory, More LIFE.

Diversity, Equity and Inclusion

Orangetheory is committed to encouraging, facilitating and upholding an environment centered on diversity, equity and inclusion across every facet of the Orangetheory brand. We will work to create a sustainable culture that supports a healthy space for learning and growing, valuing and empowering every employee, inspiring a diverse franchise network, and uplifting the members and communities we serve. Click here to see more about Diversity, Equity and Inclusion at Orangetheory.

_{Acknowledgement *}

_{I understand that I am applying for a position with an employer that is an independently owned and operated Orangetheory® Fitness franchisee, not the franchisor, OTF Franchisor, LLC or any of its affiliates (OTFF). With respect to any position with a franchisee, I understand and agree that any information I provide in this application will be submitted directly to the independent franchisee, who is solely responsible for all employment related matters in their studio. This means, among other things, that the independent franchisee is solely responsible for and unilaterally makes all decisions concerning my employment, including hiring, firing, discipline, supervision, staffing and scheduling. OTFF will not receive a copy of my application, will have no control over whether I receive an interview and/or am ultimately hired, does not control and is not responsible for the employment policies and practices of independent franchisees, and does not employ independent franchisee’s employees. If I am hired to work at an independent franchisee’s studio, the independent franchisee, and not OTFF, will be my employer. By submitting my application and resume, I am confirming that I am agreeing and consenting to the foregoing.}

_{Orangetheory values your privacy, so we want to keep you informed as to how your personal information is handled. With respect to the personal information you provided in this application, that information will be submitted directly to the independent franchisee, who is solely responsible for all privacy and data protection matters related to their studio. For any inquiries regarding how the independent franchisee may collect and process your personal information, please refer to that franchisee’s privacy policy or contact them directly. For all other information about how the franchisor, OTF Franchisor, LLC or any of its affiliates (OTFF), may collect and process personal information, please https://www.orangetheory.com/en-us/privacy-policy.}

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