Job Overview

We’re looking for a proactive, resourceful Field Marketing Specialist to serve as a local brand champion for Orangetheory Fitness. You’ll be responsible for developing and executing studio-specific hyperlocal marketing strategies that drive brand awareness, lead generation, and member acquisition and retention. This role will focus on building and nurturing B-to-B partnerships, managing events, and supporting local marketing efforts across 50+ Orangetheory Fitness studios in Texas, Arizona, Oklahoma, Kansas and Pennsylvania markets. The ideal candidate knows the Austin area well as a majority of studios are in the Austin metropolitan area, has a passion for community building, has a deep understanding of local marketing tactics, and is excited to make a direct impact on studio performance through local partnerships and events. This is a high energy, high impact, live-the-brand role with growth opportunities to expand reach!

Job Responsibilities

Implement and track community tactics to generate leads, using data-driven insights to optimize strategies
Identify, develop, and manage strategic partnerships with local businesses and organizations to boost brand visibility and membership growth
Negotiate and manager partnership agreements, ensuring long term, mutually beneficial relationships
Collaborate with corporate and regional partners to plan, coordinate, and execute local events, enhancing brand awareness and member engagement (ex: half marathons, little league sponsorships, back to school collegiate fairs, wellness conventions, etc)
Support studio teams in hosting events, fitness challenges, and member appreciation activities, handling logistics to ensure smooth execution
Train and empower studio teams on best practices for local outreach, ensuring they are equipped with templates, guidance, and calendar alignment
Assist in amplifying local promotions and member success stories through targeted outreach and marketing campaigns
Maintain strong communication with studio managers, coaches and the central marketing team to tailor support and align strategies
Stay ahead of industry trends in local marketing and community engagement to continuously innovate

Qualifications

Bachelor’s degree in Marketing, Communications, Business, or a related field (or equivalent experience).
2-5 years of experience in field marketing, partnerships, event planning or local/community marketing. Preferably within the fitness, health, or lifestyle industries.
Deep familiarity with the Austin market – its neighborhoods, culture and networking ecosystem.
Proficiency in Canva or similar graphic design tools to support event promotion.
Strong written and verbal communication skills, with confidence in pitching ideas and coordinating across stakeholders.
Ability to juggle multiple projects in a fast-paced, high-accountability environment.
Enthusiastic, self-motivated, and solutions-oriented—someone who takes initiative and thrives in both team and solo settings.
Experience supporting or managing multi-location marketing efforts is a plus.
Must have flexibility to work occasional evenings and weekends to support events and activations.
Passion for fitness, health, and wellness.

Strengths and Core Values

You are passionate. You are passionate about empowering team members and consumers through our Orangetheory Fitness workout and experience.
You are both creative and logical. Your right brain and left brain operate in sync, and you can brainstorm innovative solutions for any challenge.
You are a ferocious communicator. You have a strong understanding of email and phone etiquette, and you can articulate your point up, down and across communications lines.
You thrive as a contributing member in a team. You can make an impact in any room.
You create an empowering environment. You bring something new to the table and you have exciting and well-rounded ideas to share with the team. You are not afraid to take risks, and you seek to understand.
You are driven. You obsess over how we are going to grow this company.
You are a studio fitness connoisseur. You love to workout at Orangetheory and our competitors and use those workouts as a customer experience testing zone to keep a pulse on the industry.

Travel Required

Approx 5% - occasional visits to surrounding markets including San Antonio, Arizona, Oklahoma, Kansas and Philadelphia

Equal Employment Opportunity

Austin Fitness Group is an equal opportunity employer. Austin Fitness Group is committed to providing equal employment opportunities to all individuals regardless of race, color, religion, sex, national origin, age, or any other characteristic protected by federal, state and/or local laws. We adhere to a strict policy of non-discrimination in all aspects of employment. This Equal Employment Opportunity Policy applies to all employees and applicants for employment. Austin Fitness Group is dedicated to upholding the principles of equal employment opportunity and fostering a workplace that promotes fairness, equity, and respect for all individuals.

Compensation: $70,000.00 - $85,000.00 per year

Jobs That Make a Real Difference

About Us

Orangetheory is a science-based, full-body workout that uses technology to measure performance so members can prove they are improving. In a 60-minute class, led by a highly trained and certified coach, members target at least twelve minutes in the Orange Zone to raise their heart rate and charge up metabolism. The result is an increase in calorie burn post-workout, backed by the science of excess post-exercise oxygen consumption (EPOC). After twelve minutes of hard work in the Orange Zone, your body burns additional calories as you recover over the next 24 hours.

Our Philosophy

For us, physical fitness transcends weight loss and bikini season. Fitness is a way of life -- in fact, our brand purpose is to help people live longer, more vibrant lives. When we help our members to put in the work at our studios, they will experience benefits in their day-to-day. They will be physically stronger, but beyond that, they will notice improvements to their mood, cognition, sleep, and overall happiness and quality of life. This workout actually changes your body at the cellular level and has been known to help members through disease, chronic illness, depression, and even heartbreak and the loss of loved ones. They’ll simply have the energy to play with their grandchildren, run a 5K, or go hiking. When we can help our members to take care of their body and mind, amazing things can happen. More Orangetheory, More LIFE.

Diversity, Equity and Inclusion

Orangetheory is committed to encouraging, facilitating and upholding an environment centered on diversity, equity and inclusion across every facet of the Orangetheory brand. We will work to create a sustainable culture that supports a healthy space for learning and growing, valuing and empowering every employee, inspiring a diverse franchise network, and uplifting the members and communities we serve. Click here to see more about Diversity, Equity and Inclusion at Orangetheory.

_{Acknowledgement *}

_{I understand that I am applying for a position with an employer that is an independently owned and operated Orangetheory® Fitness franchisee, not the franchisor, OTF Franchisor, LLC or any of its affiliates (OTFF). With respect to any position with a franchisee, I understand and agree that any information I provide in this application will be submitted directly to the independent franchisee, who is solely responsible for all employment related matters in their studio. This means, among other things, that the independent franchisee is solely responsible for and unilaterally makes all decisions concerning my employment, including hiring, firing, discipline, supervision, staffing and scheduling. OTFF will not receive a copy of my application, will have no control over whether I receive an interview and/or am ultimately hired, does not control and is not responsible for the employment policies and practices of independent franchisees, and does not employ independent franchisee’s employees. If I am hired to work at an independent franchisee’s studio, the independent franchisee, and not OTFF, will be my employer. By submitting my application and resume, I am confirming that I am agreeing and consenting to the foregoing.}

_{Orangetheory values your privacy, so we want to keep you informed as to how your personal information is handled. With respect to the personal information you provided in this application, that information will be submitted directly to the independent franchisee, who is solely responsible for all privacy and data protection matters related to their studio. For any inquiries regarding how the independent franchisee may collect and process your personal information, please refer to that franchisee’s privacy policy or contact them directly. For all other information about how the franchisor, OTF Franchisor, LLC or any of its affiliates (OTFF), may collect and process personal information, please https://www.orangetheory.com/en-us/privacy-policy.}

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