Marketing & Digital Marketing Manager
Full Time • Lake Mary, FL, 32746, Lake Mary
Benefits:
- 401(k)
- Dental insurance
- Employee discounts
- Health insurance
- Paid time off
Company Overview:
Orangetheory Fitness is a rapidly growing, trendsetting fitness franchise with over 1,100 studios in 49 US states and 22 countries worldwide, with an additional 500 studios in development. We are a science-backed, technology-driven fitness brand, and we are looking for an enthusiastic and results-driven Marketing & Digital Marketing Manager to manage our marketing strategies, community relations, and digital marketing efforts across our South Florida and Orlando regions.
Orangetheory Fitness is a rapidly growing, trendsetting fitness franchise with over 1,100 studios in 49 US states and 22 countries worldwide, with an additional 500 studios in development. We are a science-backed, technology-driven fitness brand, and we are looking for an enthusiastic and results-driven Marketing & Digital Marketing Manager to manage our marketing strategies, community relations, and digital marketing efforts across our South Florida and Orlando regions.
Job Summary:
The Marketing & Digital Marketing Manager will be responsible for developing and executing integrated marketing campaigns, fostering community relations, and overseeing all digital marketing efforts. This role will focus on building the studio’s local presence through digital channels, managing social media engagement, paid advertising campaigns, content creation, and event coordination while strengthening relationships with local businesses and partners. The ideal candidate will be a creative, data-driven marketer with a passion for fitness and a strong understanding of both traditional and digital marketing strategies.
The Marketing & Digital Marketing Manager will be responsible for developing and executing integrated marketing campaigns, fostering community relations, and overseeing all digital marketing efforts. This role will focus on building the studio’s local presence through digital channels, managing social media engagement, paid advertising campaigns, content creation, and event coordination while strengthening relationships with local businesses and partners. The ideal candidate will be a creative, data-driven marketer with a passion for fitness and a strong understanding of both traditional and digital marketing strategies.
Key Responsibilities:
1. Digital Marketing & Advertising:
- Manage all digital marketing efforts, including paid social media campaigns (Facebook, Instagram), Google Ads, and other online platforms.
- Monitor and optimize ad performance to drive awareness, lead generation, and membership bookings across multiple studio locations.
- Analyze performance data, report key metrics, and refine strategies for increased engagement and conversions.
- Manage online reputation by overseeing Google and Yelp reviews, addressing concerns promptly, and enhancing the studio’s digital presence.
- Oversee content creation for digital platforms, ensuring consistent branding, high engagement, and timely updates on social media channels.
2. Community Relations & Event Management:
- Develop and manage local community events, partnerships, and sponsorships to increase brand visibility and drive member acquisition.
- Build and nurture relationships with local businesses, advertisers, and event organizations to create on-site marketing events and promotional opportunities.
- Work with the studio leadership team to establish new business partnerships, coordinate member incentives, and ensure maximum studio exposure.
- Oversee the creation of marketing collateral for events, including branded materials, social media posts, and newsletters.
- Plan, execute, and track in-studio events, ensuring smooth execution and alignment with brand goals.
3. Social Media Management & Content Coordination:
- Oversee and manage all studio social media accounts (Facebook, Instagram, etc.), ensuring consistent branding, engagement, and content quality.
- Coordinate the creation of engaging digital content (images, videos, copy) that aligns with marketing initiatives and studio goals.
- Develop and manage a social media calendar, ensuring regular posts (1+ post/day, 3+ stories/day) to promote events, special offers, and member achievements.
- Moderate content generated by customers, employees, and the general public, addressing any issues promptly and ensuring positive online interaction.
4. Marketing Strategy & Budget Management:
- Develop and execute digital and community-based marketing strategies that align with the business goals of increasing lead generation and retention.
- Manage and allocate marketing budgets effectively across digital and event campaigns to ensure a high ROI.
5. Reporting & Analytics:
- Provide regular reports on the performance of all digital marketing campaigns, social media engagement, and local events.
- Analyze key metrics and trends, providing insights to leadership and adjusting strategies to improve campaign performance and results.
6. Collaboration & Training:
- Work closely with studio managers, head coaches, and leadership teams to schedule and promote monthly VIP classes, corporate accounts, and special events.
- Create and manage marketing guidelines, best practices, and training materials for leadership teams to ensure consistent marketing messaging and execution.
- Attend staff meetings, trainings, and marketing planning sessions as required.
Qualifications:
- Bachelor’s degree in Marketing, Communications, or a related field (or equivalent experience).
- Proven experience in digital marketing, social media management, content creation, and event coordination.
- Strong understanding of digital marketing platforms (Meta Business Suite, Google Ads, Google Analytics, etc.) and social media analytics.
- Experience managing advertising budgets and optimizing campaigns for maximum ROI.
- Excellent communication, relationship-building, and organizational skills.
- Ability to manage multiple projects, meet deadlines, and work independently.
- Passion for fitness, health, and community engagement.
- Knowledge of local businesses and the South Florida & Orlando regions is a plus.
Why Join Orangetheory Fitness?
- Be part of a rapidly growing, innovative fitness brand with opportunities for career development and growth.
- Engage with a passionate community of fitness enthusiasts and professionals.
- Competitive salary, benefits package, and performance-based incentives.
- A dynamic and exciting work environment where no two days are the same!
If you are passionate about digital marketing, community relations, and fitness, and want to contribute to the success of a vibrant and growing brand, we invite you to apply today!
Compensation: $65,000.00 - $70,000.00 per year
Jobs That Make a Real Difference
About Us
Orangetheory is a science-based, full-body workout that uses technology to measure performance so members can prove they are improving. In a 60-minute class, led by a highly trained and certified coach, members target at least twelve minutes in the Orange Zone to raise their heart rate and charge up metabolism. The result is an increase in calorie burn post-workout, backed by the science of excess post-exercise oxygen consumption (EPOC). After twelve minutes of hard work in the Orange Zone, your body burns additional calories as you recover over the next 24 hours.
Our Philosophy
For us, physical fitness transcends weight loss and bikini season. Fitness is a way of life -- in fact, our brand purpose is to help people live longer, more vibrant lives. When we help our members to put in the work at our studios, they will experience benefits in their day-to-day. They will be physically stronger, but beyond that, they will notice improvements to their mood, cognition, sleep, and overall happiness and quality of life. This workout actually changes your body at the cellular level and has been known to help members through disease, chronic illness, depression, and even heartbreak and the loss of loved ones. They’ll simply have the energy to play with their grandchildren, run a 5K, or go hiking. When we can help our members to take care of their body and mind, amazing things can happen. More Orangetheory, More LIFE.
Diversity, Equity and Inclusion
Orangetheory is committed to encouraging, facilitating and upholding an environment centered on diversity, equity and inclusion across every facet of the Orangetheory brand. We will work to create a sustainable culture that supports a healthy space for learning and growing, valuing and empowering every employee, inspiring a diverse franchise network, and uplifting the members and communities we serve. Click here to see more about Diversity, Equity and Inclusion at Orangetheory.
Acknowledgement *
I understand that I am applying for a position with an employer that is an independently owned and operated Orangetheory® Fitness franchisee, not the franchisor, OTF Franchisor, LLC or any of its affiliates (OTFF). With respect to any position with a franchisee, I understand and agree that any information I provide in this application will be submitted directly to the independent franchisee, who is solely responsible for all employment related matters in their studio. This means, among other things, that the independent franchisee is solely responsible for and unilaterally makes all decisions concerning my employment, including hiring, firing, discipline, supervision, staffing and scheduling. OTFF will not receive a copy of my application, will have no control over whether I receive an interview and/or am ultimately hired, does not control and is not responsible for the employment policies and practices of independent franchisees, and does not employ independent franchisee’s employees. If I am hired to work at an independent franchisee’s studio, the independent franchisee, and not OTFF, will be my employer. By submitting my application and resume, I am confirming that I am agreeing and consenting to the foregoing.
Orangetheory values your privacy, so we want to keep you informed as to how your personal information is handled. With respect to the personal information you provided in this application, that information will be submitted directly to the independent franchisee, who is solely responsible for all privacy and data protection matters related to their studio. For any inquiries regarding how the independent franchisee may collect and process your personal information, please refer to that franchisee’s privacy policy or contact them directly. For all other information about how the franchisor, OTF Franchisor, LLC or any of its affiliates (OTFF), may collect and process personal information, please https://www.orangetheory.com/en-us/privacy-policy.
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Flexible Schedules
Workout for Free
Fitness casual dress-code
Passionate, collaborative work environment