Director of Marketing HOUSTON, TX, 77077

Director of Marketing

Full Time • HOUSTON, TX, 77077
We Work Hard so Others Can Live More.
Job Summary: The Director of Marketing develops, implements, and maintains all marketing functions towards optimum output and long term successes. The Director of Marketing oversees the Orangetheory Fitness Afterburn Coaching promotion and advertising efforts to advance sales and build brand awareness.  The ideal candidate will have extensive powersports experience working with internal and external stakeholders to drive revenue with a broad range of marketing experiences that range from events to digital initiatives.
Responsibilities include developing an overall marketing plan and budget, approving campaigns, and measuring the return on investment of various advertising methods. The Director of Marketing establishes and maintains a positive, inspired community at large brand awareness, develops and executes strategic sales and marketing plans, fosters relationships with professional referral sources, and maintains efficacious relationships with key prospects and stakeholders. This dynamic leader will lead a cross-functional hybrid team including, but not limited to, responsibility for recruiting, developing, and managing the performance of the marketing team members. 
Essential Duties & Responsibilities:
  • Guide and support the day-to-day activities of the marketing team.
  • Develop, implement, and evaluate the marketing strategy and marketing plan.
  • Review current marketing trends, advertisements, and promotion campaigns to determine the effectiveness of different approaches and strategies.
  • Analyze sales numbers in comparison to the marketing budget in order to find the profit margin and which campaigns were most effective.
  • Work with both the sales and marketing departments to develop successful strategies and campaigns that attract new members and retain current members. 
  • Collaborate with other executives to make high-level decisions regarding the budget and the direction of the organization.
  • Oversee and assist marketing team in organizing and facilitating company events.
  • Create and maintain a successful brand and image that attracts members to the product and/or service.
  • Develop marketing strategies for new products, campaigns and/or services that comply with current company standards.
  • Assist marketing team in building optimal brand awareness and positioning.
  • Oversee social media marketing strategy and content marketing.
  • Provides  effective performance management support for marketing team to include, but not limited to – ongoing coaching, performance reviews, developmental guidance/support and progressive disciplinary action, as appropriate.
  • Develop and manage an annual budget for the marketing department.
  • Attend conferences to further marketing knowledge.
  • Research competitors to stay current with similar products or services on the market.
  • Negotiate with media agencies and secure agreements on the production of promotional materials.
  • Performs role of hiring manager for all marketing team members with the support of Human Resources to include, but not limited to – conducting interviews and making hiring recommendations for all marketing staffing. 
  • Other duties and projects, as determined by business needs and directed by the VP of Administration and CEO. 
 Supervisory Responsibilities: This position has supervisory responsibilities over a business unit and multiple team members, 7-10, including remote staff fulfilling local market roles. 
Education & Experience:
  • Bachelors degree in Business Administration, Marketing , or related field; Masters degree preferred
  • Three years plus of progressively more challenging experience in a senior Marketing role 
  • Demonstrated success in strategic marketing and long-range planning and execution
  • Three plus years of digital, social, and/or regional marketing experience
  • Experience managing a team of at least five direct reports with proven managerial and critical thinking skills required
  • Ability to understand and analyze Budget Statements, P&L Statements, and competitive information to develop plans with measurable results
  • Ability to maintain a high level of energy and take a proactive and strategic approach to dealing with issues.
  • Must possess exceptional customer service, interpersonal, and organizational skills.
  • Ability to manage employees working in a high-pressure environment towards successful results for the Company
  • Advanced knowledge in the following areas:
    • Lead generation
    • Channels including but not limited to social media, display, and traditional
    • Integration of marketing communications and the digital media landscape
    • Budget management
    • Microsoft Office products (i.e. Word, Excel, PowerPoint, Outlook, etc.)
  • Ethical conduct and commitment to integrity in and throughout all interactions and job fulfillment.
  • Strong critical thinking and problem-solving skills.
  • Ability to effectively communicate cross culturally. 
  • Able to demonstrate commitment to diversity and inclusion throughout individual and team contributions. 
  • Adeptness to demonstrate quality in all core competencies and across all job functions and performance.
  • Detailed oriented, professional attitude, and dedicated work ethic.
  • Capability to meet or exceed established productivity expectations and objectives.
  • Ability and willingness to respond with urgency when needed.
  • Able to be reliable, dependable, responsible, and fulfill team obligations as well as individual performance expectations and goals. 
  • Ability to work well independently as well as effectively with a team in a fast-paced and high-volume 
  • environment with emphasis on accuracy, timeliness and quality. 
Benefits & Compensation:
  • Competitive Pay
  • Medical, dental, vision, life, short term and long term disability insurance plan options
  • 401K Plan including match eligibility
  • PTO
  • Other benefits to include supplemental insurance plans such as hospital, indemnity, and critical illness
  • Opportunities for advancement! We strive to develop our teams within, and our goal is to offer our OTF ROCKSTARS long term career opportunities
  • Casual/Fitness Dress-code
  • Flexible schedule
  • Passionate, caring & collaborative work environment
Work Schedule:
General hours; Monday – Friday, 9:00 a.m. – 5:00 p.m. This position may be required to work long hours and/or weekends on occasion depending on business needs.
Diversity Commitment Statement: "The presence and influence of Diversity & Inclusion within Orangetheory Fitness Afterburn is not just a vital and ethical standard to maintain but a powerful confluence and mandatory action. We strive to create an atmosphere free of prejudice and discrimination where all voices can be heard and where diversity can be recognized as an asset rather than an obstacle. Our mission is to coach and train our team to be inclusive and accepting of our differences. We believe that in order to affect the change that we want to see in the world, it begins with how we, Orangetheory Fitness Afterburn, are committed to creating workplace equity and diversity while cultivating, fostering, and protecting a culture of inclusion and acceptance."
Disclaimers: This employment opportunity is with one of the largest independently owned and operated Orangetheory Fitness Franchise, Afterburn Coaching, LLC.
  • Afterburn participates in the federal government's E-Verify Program
  • Afterburn provides equal employment opportunities to all individuals regardless of their race, color, creed, religion, gender, age, sexual orientation, national origin, disability, veteran status, or any other characteristic protected by state, federal, or local law. Discrimination of any type will not be tolerated.
  • ​​​Afterburn is an Employment-at-Will Employer
Compensation: $85,000.00 - $120,000.00 per year

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.

Acknowledgement *

I understand that I am applying for a position with an employer that is an independently owned and operated Orangetheory® Fitness franchisee, not the franchisor, OTF Franchisor, LLC or any of its affiliates (OTFF). With respect to any position with a franchisee, I understand and agree that any information I provide in this application will be submitted directly to the independent franchisee, who is solely responsible for all employment related matters in their studio. This means, among other things, that the independent franchisee is solely responsible for and unilaterally makes all decisions concerning my employment, including hiring, firing, discipline, supervision, staffing and scheduling. OTFF will not receive a copy of my application, will have no control over whether I receive an interview and/or am ultimately hired, does not control and is not responsible for the employment policies and practices of independent franchisees, and does not employ independent franchisee’s employees. If I am hired to work at an independent franchisee’s studio, the independent franchisee, and not OTFF, will be my employer. By submitting my application and resume, I am confirming that I am agreeing and consenting to the foregoing.

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Company Benefits & Perks

Benefits are very important to us. We are constantly looking for ways to increase our benefit package to attract and retain top candidates.

Flexible Schedules
Workout for Free
Fitness casual dress-code
Passionate, collaborative work environment