Assistant Marketing Manager, Customer Lifecycle Boca Raton, FL, 33487, Boca Raton - Corporate HQ

Assistant Marketing Manager, Customer Lifecycle

Full Time • Boca Raton, FL, 33487, Boca Raton - Corporate HQ
As the Assistant Marketing Manager of Customer Lifecycle, you are responsible for deploying email campaigns across different audience segments to drive acquisition and retention. You will work closely with the Studio Marketing team and the extended cross-functional journey touchpoints team to create deployment calendars that coincide with key brand initiatives, as well as triggered mailings based on behaviors and milestones. In collaboration with Data & Analytics, Tech and Operations, you will implement, test and optimize segmentation strategy on an ongoing basis, while considering communications across a broader digital ecosystem (email, app, mobile, in-studio) touching every aspect of the customer’s lifecycle.

  • Coordinate and deploy all email campaigns from Adobe Campaign Manager and Emma, working with key cross-functional stakeholders to ensure the right message is delivered to the right audience 
  • Manage email lists and segmentation strategy in partnership with the Data & Analytics team 
  • Continue to expand our email marketing strategies and plans, ranging from customer lifecycle to automated/triggered strategy and email campaigns 
  • Collaborate with the team on the integration of email campaigns in the Marketing Brand Calendar
  • Assist in the development and tracking of KPIs, creating campaign reports for key stakeholders and franchisees as well as regularly providing optimization recommendations based on performance 
  • Working within an always-on optimization culture, assist in creating and implementing A/B testing, tracking results, and optimizing based on key learnings 
  • Assist in building out the mobile push notification strategy while partnering with internal stakeholders to gather information needed to deploy successfully 
  • 0-3 years’ experience working on a marketing team with hands-on email marketing experience 
  • Experience with enterprise-level email marketing platform such as Adobe Campaign (or equivalent) and email service provider such as EMMA (or equivalent) 
  • BA/BS degree in Marketing, Communications or related area required 
  • Must be able to work effectively and efficiently in a dynamic environment and under tight deadlines 
  • HTML knowledge a plus 
  • Strong skills in Microsoft Office & Outlook (Word, Excel, PowerPoint) 
  • Analytical, problem solving and decision-making skills 
  • Ability to communicate and articulate project needs and results clearly 
  • Ability to multi-task and prioritize workload under pressure 
  • Strong judgement in evaluating optimization to help grow the business 
  • Collaborative team player that leads with positivity and a team-oriented approach 
  • Passion for brand-building and creative excellence  
  • Effective time management
This is a regular, full time position located at the corporate headquarters in Boca Raton, FL.

Orangetheory Fitness currently observes the following hybrid work model for employees at the Boca Raton, FL Grove office: 
  • Remote optional: Mondays and Fridays
  • On-site days: Tuesdays, Wednesdays, and Thursdays
Why Join Orangetheory Corporate?
We offer a competitive salary along with exceptional benefits such as:
  • Free workouts at corporate studios
  • Healthcare Benefits: Medical, Dental, Vision among many other supplemental benefits
  • Employer Paid Benefits: Long-Term Disability and Life Insurance
  • Paid Time Off
  • Holiday Pay
  • Parental Leave Pay
  • State-of-the-Art Wellness Center at Corporate Headquarters
  • 401k Plan with Employer Contribution
  • Team Building, Employee Engagement activities and so much more

Our Company provides equal employment opportunity to all individuals regardless of their race, color, creed, religion, gender, age, sexual orientation, gender identity, national origin, disability, veteran status, or any other characteristic protected by state, federal, or local law. Discrimination of any type will not be tolerated.


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U.S. Equal Opportunity Employment Information (Completion is voluntary)

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability status, protected veteran status, or any other characteristic protected by law.

You are being given the opportunity to provide the following information in order to help us comply with federal and state Equal Employment Opportunity record keeping, reporting, and other legal requirements.

Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

Company Benefits & Perks

Benefits are very important to us. We are constantly looking for ways to increase our benefit package to attract and retain top candidates.

Flexible Schedules
Workout for Free
Fitness casual dress-code
Passionate, collaborative work environment