VP of Sales & Operations CLEVELAND, OH, 44115, Downtown Cleveland

VP of Sales & Operations

Full Time • CLEVELAND, OH, 44115, Downtown Cleveland

VP Sales & Operations Job Description 


KSA Group provides target customers with premium fitness and recovery services through two brands, Orangetheory Fitness & Restore Hyperwellness.  

Orangetheory’s growth is fueled by its science-based, full body approach to fitness, which leverages technology to measure performance and track progress. In a 60-minute class, led by a highly trained and certified coach, members target at least twelve minutes in the Orange Zone, which raises heart rate and charges up metabolism. The result is an increase in calorie burn post-workout, backed by the science of excessive post-exercise oxygen consumption (EPOC)

Restore Hyper Wellness addresses the fastest growing segments of wellness, helping people in need of chronic pain management, accelerated injury recovery, improved athletic performance and health span longevity.

The KSA Group was founded in 2014 and is headquartered in Rocky River, Ohio. We have accomplished rapid development growth of 20 Orangetheory Studios and opened the first retail store of its kind in recovery wellness centers with 3 open stores and plans to expand across all of Northeast Ohio. 

We are looking to hire a VP of Sales to Manage, Coach and Lead sales leaders across 2 brands (Orangetheory Fitness and Restore Hyper Wellness) in the Northeast Ohio area. Travel is expected within the market. The ideal candidate has undeniable drive, motivation and loyalty — and can ignite those attributes in others. A VP of sales must be keenly aware of reps' and managers energy levels as well as their strengths and opportunities.


·       Manage, coach and lead a team of sales leaders across 2 brands
·       Increase market share in Northeast Ohio to block out competition through new customer acquisition
·       Member retention with monthly attrition of less than 5%
·       Drive top line MoM revenue and increase EBITDA margins to 30%+ in each store/studio
·       Maintain sales costs within the target identified by the executive team 
·       Responsible for overall MoM/YoY sales growth 


  • Develop plans and strategies for developing business and achieving the company’s sales goals across both brands
  • Create a culture of success and ongoing business and goal achievement 
  • Manage the sales leaders, operations and resources to deliver profitable growth
  • Manage the use of budgets
  • Define optimal sales force structure
  • Hire and develop sales leadership
  • Become known as an employer of choice and a sales force that top leaders want to join
  • Define and oversee sales staff compensation and incentive programs that motivate the sales team to achieve their sales targets and increase business profitability 
  • Define and coordinate sales training programs that enable staff to achieve their potential and support company sales objectives
  • Manage customer expectations and contribute to a high level of customer satisfaction, retention and acquisition
  • Define sales processes that drive desired sales outcomes and identify improvements where and when required
  • Put in place infrastructure and systems to support the success of the sales function
  • Provide detailed and accurate sales forecasting
  • Compile information and data related to customer and prospect interactions
  • Monitor customer, market and competitor activity and provide feedback to company leadership team 
  • Work closely with the marketing function to establish successful support, channel and partner programs
  • Manage key customer relationships and participate in closing strategic opportunities
  • Travel for in-person meetings with group customers and partners and to develop key relationships
  • Travel for in-person store/studio visits
  • Manage and close group purchase plans (Corporate Sales)
  • Perform regular secret shops and studio/store feedback


·       Successful experience building a go-to-market strategy and corporate sales plan
·       Successful experience building top line sales growth M0M and YoY.
·       Successful experience building and growing a team
·       Successful experience selling a service-based product
·       Successful experience monitoring and evaluating sales progress against stated expectations, in addition to aligning and changing behavior with performance expectations
·       Successful experience managing a team of 30+ sales leaders
·       Experience managing key customer relationships and closing strategic opportunities
·       Successful experience utilizing a CRM to manage team sales tasks, pipeline, and closing data
·       Successful experience hiring and onboarding sales leaders
·       Successful experience building and managing a territory 
·       Proven experience working within a large company environment
·       Experience providing status reports with market and customer feedback to the corporate leadership team
·       Demonstrated ability in all aspects of sales leadership


·       Strong ability to coach sales reps & sales leaders to higher performance with 50% of their time spent in the field.
·       Skilled at planning (strategic sales plan) and managing company’s revenue forecast
·       Skilled at building rapport and understanding business requirements of senior decision makers
·       Strong ability to analyze reporting and create action plans


·       Driven, energetic, passionate
·       Integrity
·       Sense of urgency
·       Empathy
·       Powerful and clear communicator
·       Competitive nature
·       Innovative
·       Strategic


Acknowledgement *

I understand that I am applying for a position with an employer that is an independently owned and operated Orangetheory® Fitness franchisee, not the franchisor, OTF Franchisor, LLC or any of its affiliates (OTFF). With respect to any position with a franchisee, I understand and agree that any information I provide in this application will be submitted directly to the independent franchisee, who is solely responsible for all employment related matters in their studio. This means, among other things, that the independent franchisee is solely responsible for and unilaterally makes all decisions concerning my employment, including hiring, firing, discipline, supervision, staffing and scheduling. OTFF will not receive a copy of my application, will have no control over whether I receive an interview and/or am ultimately hired, does not control and is not responsible for the employment policies and practices of independent franchisees, and does not employ independent franchisee’s employees. If I am hired to work at an independent franchisee’s studio, the independent franchisee, and not OTFF, will be my employer. By submitting my application and resume, I am confirming that I am agreeing and consenting to the foregoing.

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Company Benefits & Perks

Benefits are very important to us. We are constantly looking for ways to increase our benefit package to attract and retain top candidates.

Flexible Schedules
Workout for Free
Fitness casual dress-code
Passionate, collaborative work environment